NASCAR ON WATER

With All Due Respect: The Risk of Marketing Yachting as “NASCAR on Water” is That You’re Creating NASCAR on Water

Comments (0)By Joe Eskenazi Wednesday, May 22 2013

In the NASCAR-themed epic Talladega NightsWill Ferrell‘s character explains that prefacing his statements with “With all due respect” allows him to subsequently say whatever he wants (in this specific case, telling his boss “With all due respect, I didn’t realize you’d gotten experimental surgery to get your balls removed.”).

Today’s San Francisco version of “With all due respect” is unfurled by critics of the NASCAR-themed epic that is the America’s Cup: They issue de rigueur wishes for a successful boat race to preface a scathing evisceration of the planning and funding of the event. Sadly, in recent weeks, the definition of “success” was radically altered by the death of British Gold Medalist Andrew Simpson, after Team Artemis’ massive boat broke apart in routine conditions and trapped him beneath it.

Race organizers’ promise that they’d deliver “the crash and burn” of “NASCAR on water” has been one of the few elements of the regatta to go as envisioned — with disastrous results. Now event backers and critics alike will be on pins and needles during races, hoping no one else gets killed.

In the wake of Simpson’s death — and unnamed America’s Cup sailors venting in the New Zealand Herald that the AC72 catamarans are “Godforsaken deathtraps” that should be relegated to “museums and pictures” — race organizers last week opted to sail forward with the event with little deviation from the course at this juncture.

Let’s hope this plan works out. With all due respect, not much has.

The America’s Cup was pitched by erstwhileMayor Gavin Newsom as just the thing to compensate for the 49ers skipping town after spurning his plans for their new stadium to be built atop a radioactive Superfund site.

Rosy economic projections conjured up possibilities of 15 free-spending yachting syndicates taking up residence in San Francisco and helping to generate $1.4 billion in dinero, while providing work for 8,800 locals. These were numbers that inspired even stalwart America’s Cup supporters to tellSF Weekly at the time, “extremely optimistic is an understatement.” But they would be regurgitated, for years, even after the bloom was off the America’s Cup rose.

The promise of San Franciscans being able to remove their socks and shoes and wade through the money was used to justify forking over vast swaths of the city’s central waterfront to yachting billionaire Larry Ellison. This mayorally backed move would have cost the city and port hundreds of millions of dollars — and, SF Weekly reported in 2011, resulted in port staff clandestinely bending the ears of city politicos to halt a plan that would have eviscerated port finances.

Halted it was, leading to a tidier giveaway of less-vast swaths of the northern waterfront. This would have cost the city mere scores of millions of dollars and could have left the port reimbursing Ellison’s heirs into the 22nd century. This plan, too, was abandoned last year on the cusp of an all-but-certain Board of Supervisors’ vote of approval when, per inside sources, Ellison abruptly backed away.

That led to the current, pared-back Cup iteration (like Dr. Who, the regatta manages to regenerate into something new and peculiar every time it dies). In the current plan, the city isn’t reimbursing anyone into the 22nd century. But it’s highly unclear if the city will be reimbursed.

Despite years of unambiguous warnings from budget-minded officials that private America’s Cup fundraisers’ loose obligation to “endeavor” to reach their goal could leave the city holding the bag, just such a scenario manifested itself this year. This was the inspiration for Supervisor John Avalos‘ primal lament that “All the members of the Board of Supervisors were fucking played.”

Along the way, a welder inadvertently incinerated Pier 29, America’s Cup organizers tossed half their staff overboard in a cost-cutting move, preliminary races were nixed, projections confirmed port officials’ fears the Cruise Ship Terminal could be a money pit, teams publicly considered dropping out, and city residents are now menaced by pending appearances of 311 and Train during the America’s Cup Concert Series.

It started with a vision of 15 sailing teams out on the water. Now there are four — and the Jonas Brothers.

Simpson’s death exposes the macabre paradox undermining the sole element America’s Cup cheerleaders and haters could agree on — that the spectacle of massive boats hitting damn near a mile a minute within a few yards of shore would be exhilarating.

In order to maximize the new experience of near-shore yacht racing and create a television audience for an event normally as engaging as chess, organizers pushed the AC72s. There have never been ships like these hulking, cutting-edge marvels – and, now, there may never be again. Their vast power and speed — and the ever-lurking possibility of a fantastic smackup — were selling points; your humble narrator witnessed an America’s Cup official showing a gathering of marine professionals a five-minute “highlight reel” of oversize catamarans colliding, flipping, and sending Lilliputian crew members hurtling into the sea.

This is the essence of “NASCAR on water.”

Perhaps in the future, TV networks might pay to put America’s Cup races on the air – instead of the opposite, which is now the case. The marine professionals, however, didn’t seem overly enthused by the notion of Rock ‘Em Sock ‘Em Yachting, and it remains to be seen how the nautically challenged take to the event. The great risk is that the America’s Cup is now too NASCAR for the yachting crowd and too yachting for the NASCAR crowd.

Of course, sailing these amazing but dangerous ships carries risks of a far graver nature. Let’s hope for no more unsuccessful boat races.

REPEAT PERFORMANCE

The body language between Grant Dalton (left) and Russell Coutts says it all. While today’s America’s Cup skippers tend to say all the right things, the team leaders of Emirates Team New Zealand and Oracle Team USA are less filtered. See story below.

Scuttlebutt is published each weekday with the support of its sponsors, providing a digest of major sailing news, commentary, opinions, features and dock talk…with a North American focus.

Today’s sponsors: BIC Sport North America – New York Yacht Club

“Mate, what the hell went wrong?”

That was all Team New Zealand boss Grant Dalton needed to say kick off a heated debate with Sir Russell Coutts when the two yachting adversaries squared off in a charity dinner last Friday night.

Coutts got off to a rather tame start, opening with a video detailing Oracle’s struggles and triumphs over the past 12 months.

Dalton chose another tack with his introductory video, playing an interview with Larry Ellison in 2010, in which the Oracle owner made all sorts of bold promises – most of which have not eventuated. The move hit a raw nerve with Coutts, who later leapt to the defence of his boss, warning “he’ll get to hear about this”.

In the video Ellison claimed there would be many as 16 challengers, with “more international teams than ever before” and pegged the cost of competing at just $2m-$4m.

He also promised the design rule would be simplified and the boats would be cheap to engineer – they would not be going back to the complex wingsail technology like that which was seen in Oracle’s trimaran, which won the deed of gift challenge in 2010 – a point that was met with derisive laughter from the audience.

“Mate, what the hell went wrong?” Dalton asked when the video wrapped up.

Boldened by the effects of the sponsors wine, and clearly irritated by Dalton’s continued references to promises made in 2010, Coutts returned to the stage later in the night and fired off a few salvoes of his own, including a pointed dig about the veteran’s decision to add himself to the Team New Zealand crew.

“There’s nobody in New Zealand he can find that’s better than a 54-year-old?”

The supposed question time quickly became an audience with Coutts, as the Oracle chief executive ignored the questions from MC Peter Montgomery and instead tried to rebuke points made by Dalton in his opening address earlier in the evening. – The New Zealand Herald, read on

What better way to attract viewers than to create some tension?

CUP OF MERDE?

Cup of Merde: News of the City Being “Fucking Played” Reaches France

Comments (0)By Joe Eskenazi Wednesday, Apr 10 2013

Anyone curious about the French take on the America’s Cup fiasco is in for a lesson on the difficulties of translating colloquialisms, bureaucratic frustration, and swears.

Le Monde recently covered the fiscal tussle surrounding the incredible shrinking regatta: Organizers claim sales and hotel tax revenues from the race will suffice to offset anemic private fund-raising.

This was not part of the original arrangement; the city was supposed to be made whole beforehand – with tax revenue serving as a cherry on top. Per the contract, however, the America’s Cup Organizing Committee must merely “endeavor” to meet its fund-raising goal.

“I’ve shouted publicly to the rooftops how ashamed I am that I see that language” – the vagueness about “endeavor” — “and not reading into what it said. I was fucking played. All the members of the Board of Supervisors were fucking played,” Supervisor John Avalos told SF Weekly on Feb. 20.

Here’s how Le Monde translated that:

“J’avais publiquement crié au scandale pour dire mon opposition à l’emploi du terme bancal ‘s’efforceront,’ et je peux aujourd’hui dire que tous les membres de l’assemblée se sont fait foutrement avoir,” a-t-il déclaré le 20 février dans l’hebdomadaire SF Weekly.

This is a solid — but not exact – reconstruction of Avalos’ lament (“I shouted publicly to the rooftops” wouldn’t mean the same thing to a French speaker). Here’s a translation of their translation:

“I publicly cried scandal to express my opposition to the use of the wobbly term ‘endeavor,’ and I can today say that the members of the assembly were fucking played.”

Incidentally, running the business end of Avalos’ quote through a Google translator results in an incorrect — but vastly entertaining — result: “I can say all members of the assembly are done fucking you.”

WILL AMERICA EMBRACE THE AMERICA’S CUP?

by Michelle Slade

image-130403 russell gmr
© Gilles Martin-Raget/ACEA
While he has his critics—and they are loud at times—Russell Coutts remains confident the sun will shine on the 34th America’s Cup.

These days, Russell Coutts spends a lot more time in his office than out on the water. But for the America’s Cup’s most successful skipper, it’s all part of the challenge of the game. In fact, he appears to be thriving amidst the barrage of criticism from fans, other teams, and San Francisco politicians. Though, to be fair, many people have been much more positive about the new look of the America’s Cup. He remains confident that once the event starts, the negativity will die down considerably and the racing will command everyone’s attention, just as he hoped it would.

Oracle Team USA is on Day 20 on Boat 1 with Wing 2. Boat 2 won’t launch until the end of April; what’s the plan to ensure the Defender is ready for the main event in September?
RC: We have our two foiling AC45s, which we’re training on, and once we get our two 72s on the water—the boat should launch at the end of April—we plan on sailing and racing those two boats against each other up until the end.

So, you’re feeling confident that things are looking good for the team?
RC:
 Yes, I think so far, so good for Oracle Team USA. We recovered well from the capsize, and that seems like a distant memory now. As long as we don’t get a repeat of that, we’ll be in pretty good shape. Rod Davis recently made a comment about the deception that goes on in the AC, but in my experience, that doesn’t really matter a damn. It doesn’t win or lose you the Cup. I just don’t think it’s been a big factor in any America’s Cup I’ve been involved with, it’s the media that make more of it. Whether we did or not [spy] in my opinion wouldn’t affect the outcome one little bit. When I assess our program, not only do we have a very good design team, we also have a very good sailing team, so I think we’re looking good.

Oracle and Artemis have not had the opportunity to train together for a variety of reasons.  Explain why this is a good or a bad situation for Oracle.
RC:
 Probably bad because it’s always good to work out with another team; the more we can sail with a team like Artemis on a regular basis, it enhances the competitive juices and shows you a different perspective about things. You can learn a lot.

After Artemis had a brief chance to sail alongside Oracle’s second AC72, they then decided to add foils to their boat. Can you comment on that chain of events?
RC:
 Things are changing so fast with the technology, and I don’t think any of it is particularly earth shattering in that foils have been around a long time. I think there’s design talent in that team that could analyze the situation pretty quickly. Probably they’ve also got an AC45 that they’re practicing foiling in. They could probably learn a lot just from looking at what some of the other teams have done and factor that into where the future is going, and they may end up just as well off, or even better. The playing field is changing so fast I don’t think it’s necessarily all about sailing time on the water and time with the equipment. It may be more about the choice of the equipment you choose to build and how you apply that to the boat at the end of the day that matters. In 1995 AC Team NZ launched our boats literally just months before the Cup—I think two months before racing began. Some other teams sailed much longer that that; developed boats full size etc. But we chose a better design path, got a better design product, and that was the winning factor. There are plenty of other examples over the years. It’s easy to fall into the trap of saying, “We’re doing more, and therefore it’s going to be better.” I don’t necessarily think that’s the case. I only think you need to have to have the best equipment on race day, nothing else matters.

How will the course on San Francisco Bay be adapted to manage AC72 racing?
RC:
 I don’t think there’s going to be much difference, and the sailors will adapt to the shorter confines of the course. Just like any of the boats over any of the AC generations, people start off by saying that they’ll never be able to sail about, that they’ll be so difficult, and so on. After the crews become pretty good at it, they say, “Well, actually we can.” Even the Version 5 boats, racing them inside Auckland Harbor, if you had gone back to the very origins of that class, people thought we couldn’t possibly do that. It may start off being a really tight racetrack for the teams, but after a while they’ll get used to it.

What was your favorite World Series venue, and what’s the plan for continuing it beyond this spring?
RC:
 There is a plan to continue and expand the concept, there’s no doubt about it. If Oracle Team USA were fortunate enough to win, there’d be a break while things got reorganized, but the plan would be to continue it for sure. San Francisco was probably the best just because of the wind conditions, etc., but I also thought Newport was good. Frankly, they’re all good—Plymouth was a good venue when you look back. It has been a great series. You have to remember that two years ago—August 2011—this thing started. Before that we had nothing. There have been a lot of situations where you could have done a lot of things better, but that’s good news for the future. We now have a concept that did work, that did create excitement, and that did turn out to be a good television product. I think it’s nicely in a position of refinement now, making sure that costs are well managed, making sure that the television production follows the right process, making sure that the competition itself develops into a meaningful format in that there’s more teams in the game. These things will make the product better in the future.

You’ve won the Cup for other countries and seen the national response to sailing in other countries. What do you think are the key differences about the perception and response to sailing in the United States?
RC:
 I don’t think there is that much difference actually in the U.S. Let’s wait and see after this America’s Cup and after the national broadcasting. If you’re comparing the America’s Cup in San Diego to some of the other America’s Cups, it was hard to get interested in San Diego when there was no real event village and the racing was miles out to sea, where no one could see it. You’d have to be an extreme optimist to think that was going to be a great series. Now we have a proper event village, a festival of activities, and racing will be right on shore for people to see it. Just as they started to at the World Series events, Americans are going to think this will be a fun thing to come along and be part of. In Newport, R.I., the town itself almost because an America’s Cup village. Imagine if they had opened up racing inside Newport Harbor what it would have been like. As it was, it was pretty good. Moving it into a major city is another jump again. I say let’s wait and see how Americans respond this time.

If you win the Cup, what changes would you foresee?
RC:
 I think the idea of ACRM has been a good one, where you have an entity that manages the competition on behalf of all the competitors. That concept could be expanded more widely to the America’s Cup, where you do things more collectively rather than as one entity. I think you also could, with cooperation from all the teams, do things for a longer term to allow the media and sponsorship partners, etc., to participate for a longer term. For example, all of the competitors who enter next time would agree to keep to a certain format and certain type of boat, certain venues in the World Series, etc., even if they won the next America’s Cup. And instead of extending [a format] to only every four years, you’re up to eight straight away which gives you more scope to develop the product and create more value for the commercial partners and media. A simple example is media rights. A lot of the big media players would probably find this much more valuable if they could sign up for longer term rights. If you know your entries and you know one of them is going to win the next America’s Cup and they agree to take over those rights should they win, then all of a sudden you can give those media companies what they want. It would make a big difference, for example, if we knew that after this event, NBC would be carrying on for the next one as well. These are the sort of things that could be expanded in the future.

Do you miss being on the boat?
Some days, but other days not. The America’s Cup is an incredibly challenging world. There are lots of things going on, and that’s the great thing about it. I certainly love my time sailing, but I also like the complexities and challenges involved elsewhere as well. It’s fun at all levels.

WHERE DOES THAT LEAVE SAN FRANCISCO?

UPDATE 2-Puma abandons sailing for running as profit sinks

FRANKFURT, Feb 14 (Reuters) – Sportswear firm Puma said it is pulling out of the sailing market to concentrate on other sports such as soccer and running to rebuild its flagging business, leaving an Americas Cup team seeking a new sponsor.

The German company, which on Thursday reported a 70 percent drop in its annual profit, is going through its biggest reorganisation in 20 years to restore the business and get its products back in fashion in the United States, Europe and China.

The group is closing stores, cutting product lines and last month said it would stop sponsoring rugby union football, no longer providing kit forIreland‘s team after the next season.

Outgoing chief executive Franz Koch, leaving as part of a management shake-up instigated by Puma’s 82 percent owner PPR , told journalists on Thursday it would take “some time” before the restructuring brought visible success.

Sales this year are expected to remain on a level with 2012’s total of 3.27 billion euros. Net earnings, which dropped to 70.2 million euros from 230 million in 2011, are expected to improve significantly this year, Koch said.

Earnings in the final quarter were hit by costs of 98 million euros related to a payout in Spain to reclaim trademark rights from a former licence holder and costs for closing its operations inGreece, Cyprus and Bulgaria. It will continue to distribute products to these countries.

The company also cut its dividend for 2012 to 0.5 euros from 2 euros last time.

Puma’s shares, which have lost 5 percent of their value over the last year, were up 1.2 percent at 234.4 euros by 1424 GMT. “Investors are hoping that Puma can get back to reaching new heights after the restructuring,” said one trader.

 

DROPPING THE OCEAN RACING

The company has already said it wants to focus more on soccer and running and will now stop sponsoring the Oracle sailing team, current holder of the Americas Cup, after the 2013 season. The team wear race gear supplied by Puma and the company’s jumping cat logo can be seen on the sails.

Puma had also entered a team twice in the Volvo Ocean Race, ending in third place in the final in July 2012, but will not be entering another team.

Brands pay upwards of 10 million euros ($13 million) a year to sponsor the major sailing teams, according to sports market research company Repucom.

Koch declined to provide figures, saying only it had invested a “significant amount”.

Repucom said the sport was interesting to higher-end premium brands like Prada because out of the 331 million sailing enthusiasts worldwide around 19 percent are reckoned to be high earners.

However, for the big sportswear brands like Puma, and larger rivals Nike and Adidas, soccer and basketball are much bigger money-spinners due to the sheer number of people following such sports worldwide.

 

BACK ON HIS FEET

Koch will leave the group at the end of March, after less than two years as chief executive, and a replacement will be announced in the coming weeks, the 33 year-old said on Thursday.

With a profit warning, tumbling sales and criticism from predecessor Jochen Zeitz, the former professional hockey player said it had been a tough year. “But like a true sportsman, I am used to getting back on my feet again,” he told reporters.

Until a new chief executive is installed Chief Financial Officer Michael Laemmermann and Chief Commercial Officer Stefano Caroti are to lead the company with support from PPR’s Jean-Francois Palus, who chairs the Puma supervisory board.

$999.00

For $999, you can watch sailing, on public land

02.11.13 – 3:12 pm | Tim Redmond |

(5)

Did SF get kicked in the balls, or what?

 

Here’s the deal of a lifetime: For $999, you can get a ticket to watch the America’s Cup races. From beachers built on public land. Where the non-wealthy public won’t be allowed.

The America’s Cup Event Authority, run by Larry Ellison, who is the third-richest person in the world, has sent out an email soliciting buyers for this special early deal: Buy now, and you will be guaranteed a “reserved section in a preferred area of the bleachers,” as well as exclusive access to parties and events, and a chance to get your picture taken with the Cup.

Which, by the way, is having trouble raising money — and could leave the city on the hook for as much as $20 million. Which loudmouth critics like Aaron Peskin and Chris Daly warned about from the start. So we’ve gone from the races being a huge economic boon, worth billions to the city, to poor Mark Buell, who has to ask people to give money to underwrite Larry Ellison’s yacht party, saying that even if the city loses money, it will still all be worth it.

Those poor San Francisco plebians who don’t have $1,000 will be able to see the races, but Ellison’s team recommends spending the cash, now: “There will be a section of free-view bleachers,” the Event Authority’s Ryan Carroll told me. “But those seats will be limited, and we expect them to fill up quickly.”

And there may still be some cheaper seats coming; tickets for individual races will go on sale later, and seats at the prelims in June might not cost as much, Carroll said.

Other areas for public waterfront viewing “will be congested,” he said.

Jane Sullivan, marketing director for the America’s Cup Organizing Committee (which is the city’s operation, separate and distinct from Ellison’s), said it’s not neccessary to give Ellison a thousand bucks to see the sailboats whip by at 50 miles an hour: “The entire waterfront will not be filled up and congested,” she said. “There will be ample and lovely free viewing of all the races.”

So let me sum this up: The taxpayers spend $20 million underwriting Ellison’s race. Then Ellison’s team wants us to pay him $999 for the right to sit on a bench on public land and watch. Who does this gentleman think he is? (Oh right: He’s Larry Fucking Ellison.)

SAN FRANCISCO AND AMERICA’S CUP WOES

Stalled efforts to bring in big donors could put San Francisco taxpayers on the hook for upward of $20 million for the America’s Cup.

With the 55 days of steroidal sailing just six months away, fundraising efforts to cover the estimated $31 million to $34 million cost for police, cleanup, transportation and other expenses have pretty much hit the wall at $14 million.

Originally pitched as a competition between as many as 12 international teams, the race is now down to three entries. The shrinking size of the event has helped reduce costs, but it also substantially cut into corporate interest in sponsorships, which city officials originally thought would bring in $300 million.

Recreation and Park Commission President Mark Buell and his group have managed to raise $9 million from local donors and another $5 million from the race organizers in the form of a loan that may not have to be repaid.

Now those sources are about tapped out. So Mayor Ed Lee has personally taken up the drive to raise money.

“He’s optimistic that with a concerted effort, he can keep fundraising on par with expenses as they come in,” said Lee’s spokeswoman, Christine Falvey.

The mayor is also enlisting help from Sen. Dianne FeinsteinHouse Democratic leader Nancy Pelosi and Board of Supervisors President David Chiu. In other words, everyone is on this and hoping it works out. But if it ends in a bailout, the feeling at City Hall seems to be that it’s worth it.

“Between the money that will come in from tourists and the crowds and the sales taxes it will generate,” Buell said, “I still think that, no matter what, it will come out a boon for the city.”

Still, time is short, money is tight – and those who have been working the phones tell us it’s not easy asking for money to help finance a yacht race being put on by Larry Ellison, one of the richest men in the world.

Texas treat: Publicly, Gov. Jerry Brown is calling Texas Gov. Rick Perry‘s three-day trip to try to lure California businesses to the Lone Star State “barely a fart.” But privately, he’s kind of happy about it – figuring the poaching threat plays right into his desire to streamline California’s environmental laws to make the state more business-friendly.

“The stage is set – he’s opened the umbrella wider than any other Democratic governor has ever done before,” said one key aide. “Now he’ll stand back and let the Legislature make their moves.”

Betting line: Now that San Francisco Mayor Ed Lee has announced he intends to appoint Supervisor Carmen Chu as city assessor, speculation is growing about her likely replacement in District Four.

The mayor said he plans to spend the next month hearing from the community and various political constituencies before announcing his pick, but we’re hearing he may be leaning toward Chu’s aide, Katy Tang. She is well-regarded in progressive circles and would have a strong chance of being re-elected in a district where Asian Americans make up the majority.

Another top contender is former prosecutor Suzy Loftus – who not only would be the lone white woman and mother on the board, but is seen as someone not afraid to speak her mind.

Burned: Peninsula school districts weren’t the only losers in a failed lawsuit against San Mateo County seeking to recover $20 million in lost Lehman Bros. investments – so were the county’s taxpayers.

A dozen school districts accused the late county Treasurer Lee Buffington of ignoring prudent investment standards by putting so much of their money into Lehman before the company’s 2008 collapse.

A three-judge state appeals court panel, however, ruled otherwise.

So now, in addition to the $20 million loss, taxpayers are on the hook for the county’s legal bills – which, as of Dec. 31, totaled $1.2 million to the high-powered San Francisco law firm Keker and Van Nest, which the county hired to fend off the school suit.

Keker was brought in because the county counsel’s office works for both the county and the school district.

“That was our point all along,” said winning lawyer Stuart Gasner of Keker’s firm – it “was a lot of robbing Peter to pay Paul. What a waste of time.”

By the way, there may be more legal bills.

Farley Neuman, the San Francisco attorney who filed the case on behalf of the schools – and who gets paid only if he wins – said he is still mulling an appeal to the state Supreme Court.

“In our view, there is an important public policy issue here,” he said.

 

San Francisco Chronicle columnists Phillip Matier and Andrew Ross appear Sundays, Mondays and Wednesdays. Matier can be seen on the KPIX-TV morning and evening news. He can also be heard on KCBS radio Monday through Friday at 7:50 a.m. and 5:50 p.m. Got a tip? Call (415) 777-8815, or e-mail matierandross@sfchronicle.com.

Read more: http://www.sfgate.com/bayarea/matier-ross/article/America-s-Cup-could-cost-S-F-millions-4265828.php#ixzz2Kayi5L72

For those of us who still follow the America’s Cup, this is not really a surprise. The Cup is barely recognizable. Sailing it seems is secondary to the events surrounding it.  How many concerts? How much advertising? Doesn’t all that mean it should be able to stand on it’s own?

 

 

CONCERT OR REGATTA?

America’s Cup Partners with Live Nation to Present 2013 America’s Cup Concert Series in San Francisco

America’s Cup Pavilion Set to Open on Piers 27/29
World-renowned Musician Sting to Perform on June 2

The America’s Cup and Live Nation are proud to present the America’s Cup Concert Series at the America’s Cup Pavilion, located between Piers 27/29. The America’s Cup Pavilion will host multiple events in the summer of 2013 in San Francisco’s first outdoor, waterfront concert venue.

Sting © Kevin Mazur
Sting, the multi-Grammy award winning musician is the first headline act to be announced. Tickets for the concert, part of the critically acclaimed Back to Bass world tour, will go on sale beginning Friday, February 22nd at 10am at Ticketmaster.com. Additional events will be announced throughout the concert season that runs through October.

The America’s Cup Concert Series is a major live entertainment initiative in support of the America’s Cup Park on the Embarcadero, intended to create a vibrant, public space with a full range of activities for sailors and non-sailors alike.

The new, temporary, 9,000 seat venue will be centered in the America’s Cup Park on Piers 27/29 and will host a wide range of events including concerts, family shows, community and business events, comedy, as well as America’s Cup race activities and viewing sessions.

The America’s Cup Park at Piers 27/29 on the Embarcadero is the center of event activities during the 34th America’s Cup in San Francisco. This is where fans will find team bases, interactive exhibits, food and beverage courts, as well as shops featuring their favorite team gear. This is also the place to come on race days for the Dock-In and Dock-Out shows, as well as team and guest hospitality.

The America’s Cup Concert Series will run throughout the summer of 2013 and coincide with the Louis Vuitton Cup (the America’s Cup Challenger Series), the Red Bull Youth America’s Cup and the America’s Cup Finals.

“The America’s Cup is one of the world’s great sporting events and by partnering with Live Nation we can create a fun atmosphere with both entertainment and educational opportunities in the family-friendly environment of the America’s Cup Park,” said Stephen Barclay, CEO of the 34th America’s Cup. “San Francisco’s storied music history is part of the fabric of this great community and we plan to continue to celebrate music and culture as part of the America’s Cup.”

“We’re honored to partner with an event as prestigious as the America’s Cup to bring an exciting new entertainment venue to San Francisco,” said Jodi Goodman, President of Live Nation Northern California. “An outdoor venue in the City of San Francisco is long overdue. The America’s Cup Park will truly add to our rich San Francisco culture and bring more value to our City and its waterfront.”

The stage and seating on Piers 27/29 will allow America’s Cup organizers to host a range of both ticketed and non-ticketed events. In addition to a full music line-up, the amphitheatre will offer daytime shows featuring educational topics themed around the America’s Cup and race viewing opportunities on a large screen.

Construction is set to begin in spring of 2013 with the first events anticipated by mid-May 2013 and running through October 2013.